Indian snack-giant Haldiram’s partners with SOP International Ltd., ready to take the UK by storm

Iconic brand Haldiram’s are taking great strides forward, bringing the authentic taste of India straight to your doorstep. From what began in 1937 as a small shop in a village in Northern India, Haldiram’s has now become a household name, establishing itself on the global stage in over 75 countries.

Brimming with authenticity, the much-loved brand brings an impressive range of sweet and savoury Indian snacks to UK. From Bombay Mix to Boondi, Rasmalai to Rajma, Haldiram’s has all the Indian favourites, ideal for everyday eating, on-the-go snacking and special occasions alike.

With a promise to stay true to its roots, Haldiram’s captures the essence of Indian culture through its rich flavours and spices, providing a true Indian experience for all the senses. The ambient range of products is now available exclusively from SOP International Ltd., specialist importer & distributor of authentic Asian & Oriental Foods. Brand strength and awareness is supported through point of sale materials, promotional print advertising, and digital marketing platforms such as social media P.R..

For more information or to find your nearest stockist, visit www.sopinternational.com. Tel: +44 (0) 1992 584 466.